Kitakawa Keiko in mini-movie CM w/ music by JUJU

13 06 2010

Well here’s another example of the mini-movie CM.  They won’t show these types of CMs on air since it’s obviously too long (5 minutes!), but they usually have a 15-sec or 30-sec one.  My guess is that they’ll break this long CM into a few 15-sec or 30-sec CMs to create a bunch of CMs that can go on air.

In the CM itself, Kitakawa Keiko goes back to her hometown of Kobe in Hyogo-ken.  Feeling nostalgic, she simultaneously promotes Sony’s new digital camera the new α (it is a commercial lol).  As for the song, JUJU covers a MY LITTLE LOVER song 「Hello, Again 〜昔からある場所〜」(mukashi kara aru basho).  This CM is also a prime example of the formula (catchy song w/ beautiful girl).