In search of The Holy Grail CM
Back when I first came to Japan in 2005, I saw a commercial that just blew my mind away. It was probably a 15 second commercial because it was definitely short. But the impact was monumental. I don’t want to describe the whole commercial itself because I want to share it with everyone still. All I can tell you right now is that it was a SONY PSP CM, it had a farmer, a cow, and soft-served ice cream. It’s been more than three and a half years and I am still searching for this Holy Grail of Japanese CMs. Let the search continue…